Workshop on Managing Innovation in Small Businesses

Date: 31st May-3rd June’2017

Venue: IIM Calcutta

IIM Calcutta Innovation Park (IIMCIP), in collaboration with GIZ & Steinbeis Germany, brings to you a 4-day Workshop on ‘Managing Innovation in Small Businesses’ to promote & inculcate the spirit of innovation among entrepreneurs for rapid growth, and enhance the Innovation Management capability of Small & Medium Enterprises (SMEs) & Start Ups.

The programme is designed to help participants acquire necessary skills to successfully manage innovation in business. It would particularly assist Small and Medium Enterprises (SMEs) & Start Ups to not only find the ‘right idea’ to grow their business but also to improve their overall innovativeness. As entrepreneurs (SMEs & Start Ups) play a crucial role in driving economic development and create employment, this programme has been designed to help them to innovate, develop and explore feasible business models and markets to enhance the growth of their enterprises.

The programme would provide exposure to participants to theoretical concepts as well as practical tools and techniques to generate innovative product/service ideas, validate them and manage their product development process. Further, they will get to understand essential concepts in marketing and branding, financial modelling, business model development and presentation.

Programme Methodology

This 4 day long workshop will equip the participants with practical and hands on tools to manage their own innovations. The pedagogy of the program will be based on Experiential Learning Methodology (ELM) using a blend of classroom lectures, presentations, case studies, group discussions and hands-on exercises.

Programme Structure

The Key Elements to be covered in the workshop are:-

Creativity & Innovation

Ideation Techniques

Validation of Ideas

Design Thinking

Marketing & Communication

Business Model Canvas

Financial Modelling

Project Presentation

Who should attend?

Owners or key personnel of small and medium enterprises (SMEs) or Start Ups looking for:

  • Improving innovativeness in business
  • Techniques to conceptualize innovation in products, processes or business models
  • Techniques to develop robust Business Models
  • Ways to stay ahead of competition


Key Take Aways

  • Understanding of how to bring in innovation in business
  • Industry standard tools and techniques to generate innovative ideas
  • Effective business model (business model canvas)
  • Road map to convert an innovative idea into a successful venture
  • Essential Marketing and Branding techniques



It is a 4-day workshop at the IIM Calcutta Campus, Diamond Harbour Road, Joka, Kolkata-700104. The workshop will start on 31st May’2017, and end on 3rd June’2017.

Participation Fee

Rs. 20,000/- plus service tax as applicable; Early Bird Registration Fee (by 8th May’17) –Rs. 18,000/- plus service tax as applicable; Group Registration Fee (5 or more)-Rs. 15,000/- plus service tax as applicable


Participants should make their own arrangements. If requested, accommodation can be arranged (on twin sharing basis) at IIM Calcutta campus, Joka,  for an additional amount of Rs 10,000/- plus service tax as applicable (inclusive of 3 nights 4 days stay & food).

Note: Fees once paid are non-refundable. No cancellation allowed, only change of nomination with prior intimation may be accepted.

How to Apply

Interested candidates may download the form from here and send the completed registration form to the following email id:, along with proof of payment of registration fees.

How to make payment

The fees may be remitted through NEFT/Wire transfer or can be deposited at any of the ICICI bank branches. Our bank details are as follows:

Name: IIMCalcutta Innovation Park; Bank Name: ICICI Bank; Branch Name: Thakurpukur Branch,130 C Diamond Harbour Road. Kolkata-700104; Savings Account No.: 197301000296; IFSC Code: ICIC0001973

Last Date of registration : 19th May’2017

To download the registration form click here

To view the brochure click here

For any query, kindly contact – Jaroa Chakraborty, 7449321704, 03324678313-extn-577,