BITAN BASU

SyAM Software Inc. ( US Company)

Company Type: Corporate

Preferred Industries: Business Strategy CRM Digital Transformation Internet of Things IT IT & ITES Manufacturing Marketing Mobile Product Management SaaS Software Technology

Brief Profile: Bitan Basu is a senior IT industry leader with over 35 years of experience in Sales, Marketing, and Business Development, having held multiple senior-level roles across global IT software companies. He holds a PGDM in Marketing, is a Certified Independent Director from the Indian Institute of Corporate Affairs (IICA) under the Ministry of Corporate Affairs, and is an alumnus of the Indian Institute of Management Calcutta (IIM Calcutta), Computer Based Information Systems, Batch of 1994. He is currently serving as Senior Vice President – APAC at SyAM Software Inc., a position he has held since April 2008, where he has successfully led the India and APAC regions and closed several major enterprise software deals. Simultaneously, he served as Director – India Operations at DGC AG, a Germany-based global cybersecurity company, from November 2022 to October 2023, Senior Vice President and Head – India Operations at Fleetsu (April 2017 – April 2018) and as Senior Vice President – Sales, Asia at Integrum Management Systems (January 2014 – February 2016). Earlier in his career, he worked as Independent Director and Sales Consultant – APAC at SANtools, Inc. (April 2006 – May 2010), where he developed volume software licensing businesses for SANtools Inc. and LC Technology Inc. through OEM channels in India. He has also held management positions at Signotron India Pvt. Ltd., driving OEM business and encryption project deals with major customers, and played key sales and marketing roles at FACT Software Pty. Ltd. and HCL Infosystems Ltd. In addition, he is the Founder and Consultant of outsourced software sales projects as a self-employed professional. Bitan brings world-class leadership experience in executive management, business development, distribution strategy, market creation, and the launch of new ventures, products, and value-added services, with extensive exposure across Europe and the Asia Pacific. His domain expertise includes Software Asset Management, Cybersecurity, Mobile Device and Endpoint Management, QHSE risk and compliance solutions, IoT and SaaS-based telematics, ITSM, asset tracking, power management, and enterprise solutions such as ERP and CRM, supported by strong functional competencies in sales and business development, marketing, recruitment and talent acquisition, team building, CRM implementation, target setting, and sales funnel management. Possess wide ranging expertise in Man-Management, Business Development and driving the launch of new ventures, products, value added services, etc. Besides, possess extensive experience in creating markets for Software Asset Management, Security and Enterprise products, as well as solutions in regions covering Europe and the Asia Pacific.