Business Category: Education
Founding Year: 2012
Startup Stage: Revenue Generation
Support Required: Funding Mentoring
Fund requirement (): 7500000
Structure of the Company: PVT Ltd.
Executive Summary: Edwell solutions provide audio visual based learning via low cost android based multimedia screen in budget private schools. The budget private schools in rural India have teachers taking classes in the old fashioned way which most of the times is a one way communication, where teachers narrate the definition and formulas from the books. These schools due to lack of necessary fund and limited number of students are not in a position to install E-learning solution. Edwell Solutions are trying to solve two of the most common problems in these budget schools - absence of an interactive teaching mechanism and absence of affordable technology based education delivery model. They are currently working with 28 budget private schools in Uttarakhand impacting 4000+ students. Their vision is to reach 600 budget private schools in next 3 Yrs impacting 1 lakh students with access to technology based education in an affordable way.
Market need: - Absence of interactive teaching mechanism in budget private schools. - Less skilled teachers in utilization of ICT for education development. - Old teaching methodology of one way communication i.e. from teachers to students. - Less interest of students for subject of science & maths. - Less parents engagement in school education system. - Absence of affordable technology based education delivery model for budget schools.
Product/Service description: - Multimedia based education enhancing the learning interest of students for specific subjects. - Teachers training in usage of multimedia device & weekly visit by Edwell representative making them confident in usage of this facility for day to day teaching. - The methodology involving students & motivating them to ask questions for particular topics. - Monthly assessment technique helping to know the areas of improvement in the classroom & making schedule for revision of topics on month on month basis. - Sending updates of monthly assessment directly to parents via SMS keep them updated about learning outcomes of students in school.
Customers/Users: Budget private schools with strength 100-300 located in rural/semi urban areas with a minimum population of 2000. In these schools students from pre primary to Std.5th are covered via multimedia based education. These students studying at budget private schools score above BPL and below middle class segment with annual household income of INR 60,000 to INR 120,000 since either of their parents working in factories have their own petty shops or dependent on agriculture or local business. The monthly fees charged from students in these schools range from INR 250 to 600.
Revenue Model: 1) Monthly payment system by school against the hardware and software installation as well as monthly service and assessment support. 2) One Classroom in school is converted into Digital Classroom. 3) For 100-150 students, School pays INR 5000 per month. 4) For 150-200 students, School pays INR 6000 per month.
Current traction: Till March’2017 Edwell Solutions has reached with E-Learning facilities at 28 budget private schools in Tehri Garhwal, Dehradun & Haridwar district of Uttarakhand. Company serves 4000+ students studying in pre primary to Std.8th at these budget private schools.