Khadyam speciality foods pvt ltd's Profile

Khadyam speciality foods pvt ltd

Business Category: Agriculture

Startup Stage: Revenue Generation

Support Required: Funding Mentoring

Fund requirement (): 5000000

Structure of the Company: PVT Ltd.

Website: www.khadyam.in



Executive Summary: Khadyam is an innovative food venture, align itself in full food value chain from Farm to Fork. Khadyam is solving the farmers distress e.g. dependency on rain, minimum support price, providing them the right value for the produce and on other side it is addressing the lifestyle disorder of millennial through healthy and nutritional products . Khadyam through community sustainable agriculture practices, engages with farmers ensuring them the best of inputs, knowledge, know-how and also assures the best of realisation for their produce. Khadyam is currently working with more than 2500 farmers, In Telangana, Andhra Pradesh, Karnataka and Odisha

Product/Service description: Having understood the gap,need and market opportunity in the lifestyle disorder segment and the wave going towards the traditional food and its benefits, khadyam offers an exceptional range of no-chemical, no-synthetic, non-fortified, preservative free, organically grown and naturally made food for healthy living other hand Khadyam is focused on small and marginal women farmer SHG's to create direct linkages which help in reducing the ambiguity between the buyer and seller, this USP translates in to robust and dependable supply chain for khadyam.

Customers/Users: The urban population is succumbing to lifestyle related diseases due to sedentary lifestyle and wrong food choices. while information about healthy food and good lifestyle is abundant, it has been observed that indigenous food knowledge has had a favourable influence. All this has resulted in a favourable outcome- a right choice by a significant chunk of the population towards consuming wholesome food which is fertilizer and pesticide free Target customers: Urban health conscious/ professionals with a sedentary lifestyle/customers with medical conditions/traditionalists, back to the roots believers/nutrition conscious segment-who are looking for chemical and pesticide free food

Revenue Model: Domestic sales- B2B & B2C Exports- B2B E-commerce the company is currently catering 13 white label brands after its experience for producing and processing for some of the renowned names in industry, is keen on creating its own brand and label . Strong branding/promotion exercise is undertaken along with building strong distribution network and retail partnerships are in progress A section of this segment requires constant awareness and engagement efforts in order to keep the interest alive which will be achieved actively promoting the products directly to its targeted group. this may include promotional activities at schools , hospitals , places of work such as IT/business parks. Tie ups with health consultants , nutrition advisers, fitness centres targeted medical centres etc. to promote our brand products is in progress to sustain and to scale our market share.

Current traction: Forward linkages: Factory established with capacity of 200 MT/Month with highest regulatory approvals like (USDA/GMP/ISO) ,strict food safety systems at production with tractability. RTC/instant mixes for traditional food and new recipe are being developed to suit the modern palate. Backward linkages: offers sustainable livelihoods to 1350 small and marginal farmers by aiding in developing commodity based farming in rain-fed regions of Andhra & Telangana. built 1 commodity based FPO with 45 farmer SHG group members. Village level processing centres: successful in creating village level processing centres for instance a dal mill was set up at motakondur village , nalgonda link-https://www.youtube.com/watch?v=lbzyqZyF3c women agri- entrepreneurs developing women owned and managed sustainable agriculture village enterprises in adopted villages for cultivation and processing of millets and oils seeds


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