ONganic Foods Pvt Ltd's Profile

ONganic Foods Pvt Ltd

Business Category: Agriculture

Founding Year: 2015

Startup Stage: Revenue Generation

Support Required: Funding Mentoring

Fund requirement (): 30000000

Structure of the Company: PVT Ltd.

Website: www.ONganic.in



Executive Summary: ONganic has developed a Farm to Fork Eco-system for Organic Food. ONganic supports farmers to grow various organic produce as per market demand, buys it, processes it and packages it as per consumer requirements and sells it. ONganic has an organic grower groups in West Bengal under NPOP organic certification, with a cumulative organic cultivable land of 100 hectares. There are 33 grocery products in ONganic’s product portfolio including – Rice, Pulses, Flour, Oil and spices. There has been a 200x increase in the cost of cultivation since 1970 without proportionate increase in price of agriculture commodities. Farmers do not receive appropriate returns for their produce, and often face uncertainty due to changing weather conditions, fluctuating markets, etc. Organic farming proves an ideal solution, which can significantly bring down the cost of cultivation, and help revive the soil. This gives farmers access to premium markets, and market information ensures that farmer make an informed decision on what to grow. On the other end, food contamination and adulterations is a really big challenge for urban consumers. This farm to fork model ensures consumers get easy access to chemical free, authentic wholesome organic food. ONganic has build a reliable farm to fork supply chain for organic produce grown by small farmers in West Bengal through both wholesale and retail channels. ONganic takes back market information to farmers on what produce to grow, and provides an assured by back at premium prices at the same time creating access to organic food in urban India. ONganic is dealing with sustainable agriculture practices coupled with economical viability and specialized knowledge, brings back pride into farming. It is creating a health awareness among the various socio economical class and making the healthier food reachable to the majority of the people in the country. They are creating the direct market linkage for the small to marginal farmers through assured premium markets and unique products like red rice and black rice. ONganic is one of the few organic companies that supply black rice in India. ONganic looks at value addition to increase nutrition and profitability through improved processing including non polished rice (brown, red, black), puffed rice and khoi, etc. Onganic so far has : • Newly trained 100 + farmers • Onganic currently has reached upto 9 villages. • Presence in B2B - Spencers, Bigbasket, Rainbow Holding, Sahaaj Aaharam,Golden organic,Cropconnect, Healthy organic,Kabuli wala, Dhatu organic etc. • Presence in B2C- 100 family. ONganic has a vision to impact 10,000 farmers in the next 5 years.

Market need: There has been a 200x increase in the cost of cultivation since 1970 without proportionate increase in price of agriculture commodities. Farmers do not receive appropriate returns for their produce, and often face uncertainty due to changing weather conditions, fluctuating markets, etc. Organic farming proves an ideal solution, which can significantly bring down the cost of cultivation, and help revive the soil. This gives farmers access to premium markets, and market information ensures that farmer make an informed decision on what to grow. On the other end, food contamination and adulterations is a really big challenge for urban consumers.

Product/Service description: ONganic has 105 small farmers and 95 hectares under NPOP certification. Organic Products - ONganic offers unique products of West Bengal including Rice, Spices, Oil Seeds & Pulses. Contract Farming - ONganic works with companies to grow organic produce as per requirements including rice, oil seeds, spices, herbs, pulses, etc Consultancy Services - Organic Training and Certification

Customers/Users: B2B - Approx 20 Bulk customers nationally including Rainbow Organic, Crop Connect, Dhatu Organic, Sriram Foods, Sahaj Aaharam, etc B2C - 100 families across Kolkata


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