Startup Stage: Revenue Generation

Support Required: Funding Mentoring Office Space Others

Fund requirement (): 20000000

Structure of the Company: PVT Ltd.

Website: www.yibeal.com

---

Business Overview

---

Executive Summary: Yibeal is a second-hand mobile marketplace platform that lets a user Buy/ Sell/ Exchange pre-owned mobile phones, by suggesting the best value and connecting the buyer and the seller at a hyper-local space. The company currently has 10 kiosks in Kolkata.

Market need: As new phones launch faster and data get less expensive, demand for preowned phones is skyrocketing. However, the second-hand mobile marketplace is fragmented - and transactions via online classifieds can be difficult/unsafe. Yibeal provides a viable alternative- letting buyers discover pre-owned phones online, then moving the process offline to a kiosk or direct-to-home for safe and trusted transactions, along with warranty/insurance Most methods of buying pre-owned phones today has significant trust deficit. Yibeal: 1. Letsbuyers discover sellers online, then transact offline at local Yibeal centers or direct-to-home 2. Provides warranty coverage 3. Brands phone retailers' under afranchisee ecosystem– faster/stickier growth on variable cost mode Yibeal solves for trust, convenience and price ? We recognized pre-owned mobiles as one of the fastest growing CE markets ? Mobile phones constitute 22%, the highest share amongst 'for-sale' listings in Classifieds ? Market for pre-owned phones 2016: ? $1.7 billion in India ? $14 billion across the globe Inspite of this, we found the following problems in the current structure: ? Trust deficit - The second-hand mobile marketplace is underserved plus fragmented – and transactions via online classifieds can be difficult and unsafe ? Inconvenient - At the same time, we saw declining sales across the board for brick-&-mortar mobile stores as they lost the new phones business to online retailers ? Price sensitive - Established phone brands were suffering, as consumers opted to buy cheaper new phones to offset the cost of a shrinking purchase cycle We saw an opportunity to solve for all three, by bringing them together! We decided to retain the classic online discovery model– for broader and more efficient reach. We moved the meeting point offline to a safe, neutral location; and added home pick up and delivery as premium options. We built a standardized, super-fast and easily scalable process to evaluate and certify preowned phones. We created industry-first warranty and insurance products for Yibeal certified phones. We partnered with leading brands to incentivize the seller to buy a new phone, once he sells his old one on Yibeal. India is on a cashless economy movement with over 1000 crores issued by Government for Digital India Initiative across the Tier II and Tier III regions. Yibeal, is the forerunner oppurtunity to bring the next (People who have never used Internet) 500 million- 1 billion Indians over the internet affordably

Product/Service description: Yibeal solves for trust, convenience and price ? We recognized pre-owned mobiles as one of the fastest growing CE markets ? Mobile phones constitute 22%, the highest share amongst 'for-sale' listings in Classifieds ? Market for pre-owned phones 2016: ? $1.7 billion in India ? $14 billion across the globe Inspite of this, we found the following problems in the current structure: ? Trust deficit - The second-hand mobile marketplace is underserved plus fragmented – and transactions via online classifieds can be difficult and unsafe ? Inconvenient - At the same time, we saw declining sales across the board for brick-&-mortar mobile stores as they lost the new phones business to online retailers ? Price sensitive - Established phone brands were suffering, as consumers opted to buy cheaper new phones to offset the cost of a shrinking purchase cycle We saw an opportunity to solve for all three, by bringing them together! We decided to retain the classic online discovery model– for broader and more efficient reach. We moved the meeting point offline to a safe, neutral location; and added home pick up and delivery as premium options. We built a standardized, super-fast and easily scalable process to evaluate and certify preowned phones. We created industry-first warranty and insurance products for Yibeal certified phones. We partnered with leading brands to incentivize the seller to buy a new phone, once he sells his old one on Yibeal. Business Model: #1. Sellers list used smartphones on Yibealapp;buyers search listings #2. App sets appointment for buyer/seller at nearby Yibeal Center, or offers premium direct-to-home delivery #3. Yibeal Associate runs proprietary tests to certify phone #4. Buyer purchases via cash/e-wallet/cards #5. Yibeal offers warranty/insurance/discounts Revenue Model: #1. Transaction fees #2. Margin on warranty/insurance #3. Premium for home delivery #4. Sales commission from new phone sales #5. Yibeal center franchise #6. Advertisements and App installs

Customers/Users: We started up in January 2016. Tested with alpha users (10 user listings and 5 offline Yibeal centers) in May 2016. Launched MVP in June 2016, across 100 people willing to try it and give us feedback. Within 60 days, we grew to 10,000 listings and 20 lakh in revenue, all based on word of mouth and organic online engagement. Closed 2.5cr worth B2B deals. All users pay transaction fees to use the platform. Current C2C revenue ~ 2.5 lakh/ month. Current booked B2B revenue ~ 2.5 crore. Current burn rate 4 lakh/month.

Revenue Model: Revenue Model: #1. Transaction fees #2. Margin on warranty/insurance #3. Premium for home delivery #4. Sales commission from new phone sales #5. Yibeal center franchise #6. Advertisements and App installs

Current traction: We started up in January 2016. Tested with alpha users (10 user listings and 5 offline Yibeal centers) in May 2016. Launched MVP in June 2016, across 100 people willing to try it and give us feedback. Within 60 days, we grew to 10,000 listings and 20 lakh in revenue, all based on word of mouth and organic online engagement. Closed 2.5cr worth B2B deals. All users pay transaction fees to use the platform. Current C2C revenue ~ 2 lakh/ month. Current booked B2B revenue ~ 2.5 crore. Current burn rate 4 lakh/month.

---

Promoters' Information

---

Products/Services