Magasool Agro Pvt Ltd's Profile
Magasool Agro Pvt Ltd
Business Category: Agriculture
Founding Year: 2015
Startup Stage: Pilot Launch
Support Required: Funding Mentoring
Fund requirement (): 5000000
Structure of the Company: PVT Ltd.
Website: https://letsventure.com/magasool
Business Overview
Executive Summary: Magasool aims to generate value for farmers and end consumers of millets and pulses through high quality procurement, processing and marketing of dry-land crops.
Product/Service description: Magasool will generate value for farmers and end consumers of millets and pulses through high quality procurement and processing. We will create a new market segment for our "pesticide free" products priced between the ultra-premium organic and regular brands.
Customers/Users: Our customers will be small and medium stores and end customers in urban and peri-urban areas.
Revenue Model: B2B and B2C sale of millets, pulses and flour.
Current traction: Pilot with 5 farmers and 20 retailers completed in 2015
Promoters' Information
Ajay Tannirkulam
Academic Qualifications: PhD, Astrophysics U. Michigan, B Tech IIT Bombay
Professional Qualifications:
Past Experiences: 6 years of experience in Impact Evaluation, Founded Magasool Non-Profit arm in 2012 serving 1000+ farmers and farm labourers now. Interim Executive Director, IFMR - CMF
Jayaram Venkatesan
Founder Arappor, Founder Magasool
Jayaram Venkatesan
Academic Qualifications: MS Electrical Engineering, U. Cincinatti, BTech Madras University
Professional Qualifications: Founder Arappor, Founder Magasool
Past Experiences: Vice President Country Wide Securities Corporation, Consultant IFMR Lead
