Business Category: Agriculture
Founding Year: 2015
Startup Stage: Pilot Launch
Support Required: Funding Mentoring
Fund requirement (): 5000000
Structure of the Company: PVT Ltd.
Executive Summary: Magasool aims to generate value for farmers and end consumers of millets and pulses through high quality procurement, processing and marketing of dry-land crops.
Product/Service description: Magasool will generate value for farmers and end consumers of millets and pulses through high quality procurement and processing. We will create a new market segment for our "pesticide free" products priced between the ultra-premium organic and regular brands.
Customers/Users: Our customers will be small and medium stores and end customers in urban and peri-urban areas.
Revenue Model: B2B and B2C sale of millets, pulses and flour.
Current traction: Pilot with 5 farmers and 20 retailers completed in 2015